Chuyển đến nội dung chính

Build an SEO Report in Seconds with Domain Overview

How to generate a snapshot SEO report in seconds with Domain Overview

Time. Resources. No matter the day, month, year, or algorithm update, these are 2 commodities of which SEOs will never have enough! We are perpetually searching for ways to systemize, automate, and simplify so that we can spend more time with the fun stuff - brainstorming and strategizing.

One of the most time-consuming SEO tasks is gathering all of your key metrics into one place. There are countless data points to consider when evaluating a site’s current SEO performance, from top keyword rankings to Domain Authority and link metrics.

Many SEOs will create custom SEO reports that are dedicated to tracking keyword rankings, technical SEO, and link signals over time. Creating a Campaign in Moz Pro is a great way to accomplish this! However, a Campaign is meant for the long game - you’ll conduct research, gather data, and discover actionable insights that shape your SEO strategy.

But if you’re looking to create a one-page report - within seconds! - that evaluates the SEO performance of a client website, a potential agency prospect, or a competitor without investing a significant amount of time and effort, Domain Overview is the answer.

What is Domain Overview?

Domain Overview allows you to enter any website domain and immediately understand the current state of a brand’s SEO standings. With this tool, you’ll be able to see key data points from tools within Moz Pro - all in one view - divided into 4 sections: Summary, Rankings, Competition, and Links.

During the beta phase, 91% of users found Domain Overview valuable, stating that it improved workflow efficiency, provided valuable insights of the most important metrics, and supported auditing websites for potential clients.

Image of Domain Overview metrics

How can you use SEO snapshot reports?

A snapshot comes in handy in a variety of situations! Let’s say, for example, I was in the market for a new home. A photo of the house, along with the square footage, bedrooms/bathrooms, address, and price would help me understand whether or not it’s worth my time to schedule an appointment with a real estate agent.

Similarly, Domain Overview will help you gain an understanding of a site’s basic yet holistic SEO performance, revealing whether or not a website is worth further time and research. You’ll quickly discover which keywords they rank for, what their Domain Authority and Page Authority scores are, domains the site has acquired backlinks from, and more.

Below are some potential use cases for the SEO snapshots that Domain Overview can provide:

Client prospecting

As an agency or SEO consultant, when you’re gearing up to pitch a new client, it’s important to prepare yourself with a baseline of their website’s data. Create a one-pager that you can share during a pitch or kickoff meeting and save time and impress your potential client!

Looking for more data than what a snapshot offers? The Domain Overview report provides links to the appropriate areas of Moz Pro where you can view the full and detailed data. For example, you can view all of the keywords that a site is ranking for in Keyword Explorer. This will give you a jump start on gathering data to uncover keyword and competitive SEO opportunities for your new client.

Image of site overview in Moz Pro

Competitor research

Competitor research is an effective method for generating content ideas, discovering link gaps, and ideally, stealing traffic from your competitors! With Moz Pro, you can create a Campaign for your domain or clients that you’ve onboarded, and track up to 3 competitors’ SEO efforts over time. Campaigns produce insights that allow you to spot trends and opportunities from collected data.

However, let’s back up just a bit (cue semi-trailer truck beeping). Before you dive into creating a Campaign, you may want to get a snapshot of a competitor’s current standings. How are they performing? What’s their DA? What do their keyword rankings look like? Are they worth tracking? Domain Overview answers all of these questions in seconds.

Or perhaps you find yourself in a situation where you need to demonstrate a competitor’s current standings to a client. This report will give your client a clear picture of what they’re up against, and empower you to make decisions on your strategy moving forward.

A quick SEO report for your domain

Domain Overview is like a launchpad. It organizes a preview of metrics from different areas of Moz Pro into a single view, which can be helpful to run for your own domain as well as competitor sites.

It can be a helpful way to find quick opportunities. Even while writing this post and punching our domain into the tool, I found a new 404 error that needed to be addressed with a redirect in the Links section of the tool.

Image showing the Links section of the Domain Overview tool

Start creating snapshot SEO reports

We created Domain Overview to gather all of the key metrics that can be helpful to SEOs and website owners into one place, and to create a launchpad into the various set of tools within Moz Pro. I know that I have already gotten value out of the ability to analyze domains so quickly. After a report is generated, I browse the data at a 30,000-foot-view and begin my investigations into SEO opportunities.

In my opinion, Domain Overview effectively mirrors the early phase of the SEO process: allowing you to assess data at a high level, and dig in deeper where you suspect there could be opportunity.

Nhận xét

Đăng nhận xét

Bài đăng phổ biến từ blog này

How to Improve Organic Clickthrough for Your Content

Google search result pages are becoming more diverse and even interactive, which makes any clickthrough study out there much less reliable, because no two sets of search results are the same. But how much control do writers and content creators have over how their content is represented in search? As it turns out, they do have quite a few options when it comes to optimizing their search snippets! The anatomy of a standard search snippet The standard Google search snippet has changed over the years, but in essence all the key elements are still there: The clickable title or headline of the snippet (in blue) The description of that page (about two lines long — it was lengthened for no particular reason a few years ago, but now seems to be back to two lines) The URL path (used to be in green, now it is black) On a mobile device, there’s also a tiny logo next to the URL: Here’s how much control you have over these standard elements of your search snippet (in the order th...
Đăng nhận xét
Đọc thêm

Three Steps to a Better-Performing About Page

Posted by AnnSmarty Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. An About page is often part of a buying journey. It can drive people to your site and help convince them to deal with you. And, in these uncertain times , you can use it to help build trust in you and your business. Creating a solid About page is a one-time task, but it will boost both brand loyalty and conversions for many months to come. Why is your About page so important? It is often an entry page Whether you’re a business owner or blogger, your About page tends to rank incredibly well for brand-driven search queries (those that contain your name or your brand name). If nothing else, it shows up in your sitelinks: Or your m...
Đăng nhận xét
Đọc thêm

When (and When Not) to Outsource Link Building

Posted by Alex-T Have you ever outsourced link building? How did you like the experience? To be honest, mine was terrible. Allow me to share my story. When I had a typical 9-to-5 job as a marketing director at SEMrush, we made a decision to get more links from the top resources in our segment. We ended up hiring an agency to help us build these links. The agency was charging us an outrageous $13K a month, but, unfortunately, the high price didn’t equal quality. They weren’t capable of writing anything meaningful, not to mention publishing their content on trustworthy industry blogs. What made things worse was the fact that I brought them on board. Needless to say, we stopped working with this agency. We decided to give another one a try, thinking that this time luck would be on our side. Well, we were wrong. Although the second agency charged us nearly three times less and promised premium quality work with superb links and stellar results, the outcome was disappointing, to say th...
Đăng nhận xét
Đọc thêm