Want to add AI chat into your workflow but don’t know where to get started? Katherine Watier Ong has outlined prompts you can use today to speed up your deliverables.

Learn how to pull the UGC levers to support your SEO. Dive into this punchy yet value-packed marketer’s guide to launching a UGC strategy for SEO.

Discover five actionable tips to improve your approach to SEO auditing for greater success in this Whiteboard Friday.

Already using AI for SEO at your agency? Learn ethical guidelines and strategies to win over the most skeptical clients and show the ROI of AI in SEO.

Uncover 5 key types of holiday shopping season content to boost your business's visibility and thrive this festive season.

Unravel the mystery of bounce rate as we explore its evolution from Universal Analytics to GA4. Discover why Google redefined this metric, how to interpret it, and practical strategies to optimize your website's engagement.

Dive into this Whiteboard Friday episode with Chris Long as he reveals five ingenious ways SEOs can leverage ChatGPT.

Unlock the full potential of your local business with The Local Business Content Marketing Guide. Dive into actionable insights, real-world examples, and expert advice to help your business thrive.

Boost your brand recognition and visibility with SEO. Discover how SEO tactics can enhance brand visibility, drive direct website traffic, and increase brand searches.

Boost your brand recognition and visibility with SEO. Discover how SEO tactics can enhance brand visibility, drive direct website traffic, and increase brand searches.

Learn how to build and sustain a strong online presence in 2024 with these actionable tips. Discover strategies to enhance your authority, create valuable content, and optimize your SEO efforts for long-term success.

Does Google know who your brand is? Are you a stranger, a familiar face, or a friend of Google? Understand why you should become a well-connected brand entity in the Knowledge Graph in this Whiteboard Friday.

Learn how to measure and track the concept of “brand” in a way that can help you tell a story about growth and opportunity.

Brand equity — that intangible asset that sets your brand apart and directly impacts its success, can either flourish or wither at the hands of artificial intelligence (AI). Using artificial intelligence in your external communications can be a threat to any brand equity you’ve built up, but does this mean you shouldn’t use it at all? In this article, we’ll explore the delicate dance between technology and human connection, exploring the AI risks when it comes to your brand equity. What is brand equity? Brand equity is the value gained from a consumer's perception of a company, service, or product — beyond its functional attributes. It is the cumulative effect of various factors that contribute to how a brand is perceived, recognized, and differentiated from others within its industry. There are four main elements of brand equity: Brand awareness: The recognition and familiarity consumers have with a brand. If a customer has strong brand awareness, they are more likely t

Happy Small Business Month to the 1.19 million small-to-medium enterprises (SMEs) in Canada! You employ 10.7 million Canadians (88.1% of the private labor force) and contribute to 50.4% of the gross domestic product (GDP). Your numbers, percentages, and contributions outweigh those of large businesses in many ways, meaning that Canadian SMEs have awesome collective power to be part of the transition to sustainability which we all know we need in order to protect the beautiful earth on which we depend for life. Localized green production is considered one of the top methods of healing the climate , but in order for customers to discover and choose your sustainable business, you’ve got to have a strong presence in Google’s local results. Today, let’s talk to 3 of my favorite Canadian local SEOs — Darren Shaw, Colan Nielsen, and John Vuong — for expert tips on becoming highly visible in Google’s local pack rankings. And, if you’re working to green your business or planning to start a

Learn how to transform your industry landing pages into powerful sales enablement tools for B2B success. Discover the key strategies to bridge the gap between search relevance and customer expectations in this Whiteboard Friday.

The previous quarter in local search has felt slightly more mellow than the first two of this year, but industry experts have definitely made some noteworthy discoveries, and Google has made one major move. With the holiday shopping season up next, now is the time to examine any emerging opportunities or learn about new rules, before things get too busy for the local businesses you market. Let’s hop right in! 1. No second reinstatement chances from Google Ben Fisher wins the quarter with his detailed breakdown of the biggest Google local news. Already launched in the EU and coming to us all globally at an unspecified date is a set of changes to the Google Business Profile reinstatement process. The main improvement Ben highlights is somewhat more transparency in the process, offering some clues as to why your listing was suspended. The biggest fly in the ointment is that you have just one chance to make this application for reinstatement. Ben shares these two useful links:

Content without data is like a property without a foundation — it lacks stability. Without data, you can’t truly understand the impact of your content and what to do next. Victor Ijidola put it best in his recent article on informational content , “You want your content to persuade your readers to do something,” but if traffic is low or sales are slow, chances are your content isn’t working hard enough at generating interest. In the last few years, content marketing has become more data-driven than ever before. Content marketers and SEOs have tools like Moz Pro and Google Analytics to thank for that. These tools can help you identify which articles are working, how many conversions your content is generating, where your content gaps are, and much more. Google Analytics 4 (GA4) replaced Universal Analytics, Google’s long-standing analytics reporting tool, in July 2023. Hopefully, you’ve already migrated to GA4 and taken ownership of your GA4 property, had a good look around, begun