Chuyển đến nội dung chính

Stop Asian Hate

Posted by SarahBird

We condemn the horrific acts of hate and violence targeting the Asian American and Pacific Islander (AAPI) community, which culminated in the tragic mass shooting in Georgia on March 17th. We mourn the loss of life and grieve with the families that have been broken by this latest racist, misogynistic hate crime.

This is not an isolated incident. We must acknowledge the widespread examples of violence and prejudice, bigotry, and intolerance that have been building for some time. We've seen attacks on elders in the Asian community. Children face bullying from peers. There has been workplace discrimination, street harassment, violence, and vandalism. Since the beginning of the pandemic, hate crimes against Asians have increased tremendously. Anti-Asian racism is not new, but it's been fueled by dangerous false rhetoric surrounding COVID-19. I challenge myself and my community to recognize the painful history of anti-Asian racism, to learn and understand the experience of AAPI individuals, and to use the power and privilege we have to stand up to bigotry.

Why are we discussing this now?

To do the work of combating hate in every corner of our society, we need to hold conversations about these issues, loudly and often. At Moz, we have a platform that allows us to shine a light on the darkness we're facing. We have privilege that allows us to confront the uncomfortable. Silence allows hatred to flourish; discussion and accountability weeds it from the root.

What can we all do to combat AAPI hate and support the AAPI community?

Hatred shrinks from bravery. If you witness someone experiencing anti-Asian sentiment or discrimination, use bystander intervention training to inform your response. Intervene and educate friends and family that perpetuate harmful stereotypes, letting them know hatred cannot be tolerated. Seek out resources to educate yourself and share with your circle of influence. Show compassion and empathy to your AAPI friends, family, and coworkers, offering space before it's asked. Listen to and amplify AAPI voices. Find and patronize local AAPI-owned small businesses — Intentionalist is a fantastic tool to use here. Support organizations fighting to make the world a fairer, safer place for all — we'll share a few in the Resources section below.

Perhaps most importantly, have courage. We cannot allow hate to go unchecked. Be brave. Be loud. Say no to hate.

Resources
Many thanks to Kim Saira and Annie Wu Henry for compiling resources and education on this topic.


Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Nhận xét

Đăng nhận xét

Bài đăng phổ biến từ blog này

Three Steps to a Better-Performing About Page

Posted by AnnSmarty Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. An About page is often part of a buying journey. It can drive people to your site and help convince them to deal with you. And, in these uncertain times , you can use it to help build trust in you and your business. Creating a solid About page is a one-time task, but it will boost both brand loyalty and conversions for many months to come. Why is your About page so important? It is often an entry page Whether you’re a business owner or blogger, your About page tends to rank incredibly well for brand-driven search queries (those that contain your name or your brand name). If nothing else, it shows up in your sitelinks: Or your m
Đăng nhận xét
Đọc thêm

How Lead Generation Tactics Can Boost Your Link Building Results

Posted by AnnSmarty How effective is your link building campaign? I bet your answer is “I wish it could be better.” Talking to business owners and executives on a daily basis, I have yet to meet one who would be satisfied with their link building strategy. Everyone needs links, yet they are getting harder and harder to get. The solution? Change your link building mindset. How link building is similar to lead generation In any business marketing strategy, we’re really interested in one thing: sales. Yet, if we keep focusing on that end goal, we won’t achieve much. A customer may need up to eight touchpoints before they finally make a purchase. If you only focus on that final sale, you’re missing out on all those extra steps that drive your customer to buy. It may sound obvious (so I’ll stop here) but the point I’m trying to make is: Marketers cannot focus on the final sale. We need something in between — a secondary metric that will bridge the gap between “a stranger” and a “
Đăng nhận xét
Đọc thêm

How to Improve Organic Clickthrough for Your Content

Google search result pages are becoming more diverse and even interactive, which makes any clickthrough study out there much less reliable, because no two sets of search results are the same. But how much control do writers and content creators have over how their content is represented in search? As it turns out, they do have quite a few options when it comes to optimizing their search snippets! The anatomy of a standard search snippet The standard Google search snippet has changed over the years, but in essence all the key elements are still there: The clickable title or headline of the snippet (in blue) The description of that page (about two lines long — it was lengthened for no particular reason a few years ago, but now seems to be back to two lines) The URL path (used to be in green, now it is black) On a mobile device, there’s also a tiny logo next to the URL: Here’s how much control you have over these standard elements of your search snippet (in the order th
Đăng nhận xét
Đọc thêm