Chuyển đến nội dung chính

Presenting: The Essential Local SEO Strategy Guide

Posted by MiriamEllis

Untie the ribbons and hear the paper crackle — it’s a handcrafted gift, ready for you to unwrap!

This guide is a labor of love that Moz has worked on through the toughest year in local SEO, with hopes of a stronger 2021 for local brands. It’s free, it’s jam-packed with over eight chapters of actionable local search marketing strategies for your agency or local business, it's…

The Essential Local SEO Strategy Guide!

What is The Essential Local SEO Strategy Guide?

Moz is publishing this free guide to support digital marketing agencies and local business owners who want to gain an excellent understanding of topics and tactics within local search marketing.

This multi-chapter guide covers:

  • Understanding Google’s local SERPs
  • Assessing demand and analyzing local markets
  • Analyzing on-page SEO and local business listings
  • Analyzing and developing a reputation and reviews strategy
  • Analyzing local business content and creating a publishing strategy
  • Crafting a robust local marketing strategy
  • Local search automation, analytics, and reporting

It also includes a special chapter on local SEO in the time of COVID-19 and a handy local search glossary.

Who will get value from this guide?

Any reader who has a beginning-to-intermediate acquaintance with local SEO should find next-level education in this guide to improve their skill set. Experts will find useful and practical perspectives to help them communicate with teams, stakeholders, and clients, thus improving the chances of buy-in for projects.

If you’re responsible for marketing any aspect of a local business, The Essential Local SEO Strategy Guide contains workflows you can implement today to achieve local brand and agency goals.

Share this guide with:

  • Single and multi-location local businesses.
  • Brick-and-mortar models, service-area businesses, and hybrids.
  • All relevant staff at your local brand, from in-house marketers to key customer service personnel, from bloggers, to webmasters, to social media managers.
  • Incoming staff at your digital marketing agency who need training in local SEO to become a greater asset to your company.
  • Any member of your team tasked with the many facets of marketing local businesses.
  • Friends, family and colleagues who own a local business and could use a great playbook for a better 2021.

What makes this guide different?

This highly detailed and illustrated guide is special, in that it teaches not just the “how” of local SEO, but the “why”.

Expert explanations will help you see the big picture of local SEO as a sensible whole, rather than just random tactics in no particular order. We’re not aware of another free guide on the market that delves more deeply into the mindset of serving local communities with the objective of turning a local business into a local household name.

This robust guide will help you put the three pillars of local search — proximity, prominence, and relevance — to work for the brands you’re marketing, and build the visibility and reputation essential to success.

Moz knows local businesses are the backbone of the economy, and we want to do everything we can to support sustainable, diverse, thriving towns and cities through the presence of strong local brands. We hope you’ll take this guide as our gift to help build a better future for the local businesses you’re marketing. Unwrap it today!

Read The Essential Local SEO Strategy Guide!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Nhận xét

Đăng nhận xét

Bài đăng phổ biến từ blog này

Three Steps to a Better-Performing About Page

Posted by AnnSmarty Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. An About page is often part of a buying journey. It can drive people to your site and help convince them to deal with you. And, in these uncertain times , you can use it to help build trust in you and your business. Creating a solid About page is a one-time task, but it will boost both brand loyalty and conversions for many months to come. Why is your About page so important? It is often an entry page Whether you’re a business owner or blogger, your About page tends to rank incredibly well for brand-driven search queries (those that contain your name or your brand name). If nothing else, it shows up in your sitelinks: Or your m...
Đăng nhận xét
Đọc thêm

How to Improve Organic Clickthrough for Your Content

Google search result pages are becoming more diverse and even interactive, which makes any clickthrough study out there much less reliable, because no two sets of search results are the same. But how much control do writers and content creators have over how their content is represented in search? As it turns out, they do have quite a few options when it comes to optimizing their search snippets! The anatomy of a standard search snippet The standard Google search snippet has changed over the years, but in essence all the key elements are still there: The clickable title or headline of the snippet (in blue) The description of that page (about two lines long — it was lengthened for no particular reason a few years ago, but now seems to be back to two lines) The URL path (used to be in green, now it is black) On a mobile device, there’s also a tiny logo next to the URL: Here’s how much control you have over these standard elements of your search snippet (in the order th...
Đăng nhận xét
Đọc thêm

2022 Local SEO Holiday Success: Essential Comforts in Leaner Times

Image credit: Stanley Zimny I like nothing better than using this annual local SEO holiday column as a greeting card with messages of good cheer, great strategy, and healthy profit penned inside. With economists caroling “ austere ” and “ scary ” in their predictions for 2022’s 4th quarter shopping season, however, it’s not easy to be jolly. Doomsayers’ dirges have their point, but we’re in this together, and here’s my own ditty for courage, set to the chorus of Jingle Bells : Local foot traffic is Up now 20% News is good in the neighborhood If basics are your bent Big brands (particularly those that trade in the trends of electronics) are not expecting a banner year for people buying new TVs or surveillance technology. Yet, if what your local business offers is help with basic needs and modest comforts, 2022’s holiday sales can be decent, if not a phenomenal spree. Let’s look at a solid strategy for stocking what folks want and communicating that you’re here to serve. Food,...
Đăng nhận xét
Đọc thêm