Miracle shares valuable insights on establishing your brand's online identity and dominating the SERPs in this informative Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, everyone, my name is Miracle Inameti-Archibong. I'm the head of SEO at John Lewis Finance. Welcome to "Whiteboard Friday." Today I am going to be speaking to you about how to create your brand SEO strategy. Why do you need a brand SEO strategy? Now, why are we talking about brand SEO strategy? I mean, it's 2023. Traditionally, SEOs have always been after generic keywords, and that's not a bad strategy. I mean, that's where the search volume is, isn't it? However, if we're all competing in the same crowded space, then it gets really tricky to gain visibility. We've all seen the SERP evolutions. I mean, since 2000, there's been 233 major algorithm updates and it feels like Google and ...

Marketing teams are under more pressure than ever. 50% of small and mid-size businesses have in-house content marketing teams that are struggling to overcome challenges, according to UpCity’s Content Marketing Survey . Some find it difficult to measure ROI, while others struggle to identify strategic collaborations. Even among those that are effectively measuring content marketing KPIs related to their goals, there is always room for improvement — especially when management wants to know how you will attain that next best result. To secure budgeting, resources, and cooperation from internal partners, you need to get those stakeholders to 'buy in' to your content marketing strategy. You can do that by setting clear content marketing goals that guide you toward more optimal performance. According to Marketing Week , nearly 39% of SMB (Small and Midsize Business) marketers now focus more on performance because of pressure from senior leadership to achieve specific targets. Whet...

“I did what people normally would do — Googled ‘locksmiths near me.’” These telltale words preface a scandalous account of listing spam I recently ran into on an Irish call-in radio show on RTÉ . I’m going to share a summary of it in today’s column, offer my best understanding of the root of the problem, and close with takeaways both for consumers and for local business owners who operate in Your-Money-Or-Your-Life (YMYL) industries, like security. When local search reads like a mystery novel Host, Katie Hannon, and her team did a good job of structuring this unfolding mystery on the Liveline with Joe Duffy show . Sir Arthur Conan Doyle would definitely have gotten hooked into this plot. Caller #1 On a bank holiday, a woman came home to find herself locked out of her house. She called the first locksmith she found on the web. The locksmith told her the lock cylinder needed to be replaced, did the work, and 5-6 minutes later, presented her with a bill for €391 ($419.35 USD). She ...

This year's MozCon was a journey into the future of our industry, set against the stunning backdrop of our brand new venue, Seattle Convention Center’s Summit building. Whether in-person or via livestream, more than 1,000 people gathered for two days of insights and tactical presentations from industry leaders and to connect with fellow attendees. Just a few of the practical lessons we learned include: How to explore Seattle like a local and make the most of your time in the Emerald City How to prepare for an SEO conference , and why conferences are more important than ever How to convince your boss that sending you to an SEO conference is good for your business And while the industry continues to evolve at a lightning-fast pace, our 22 speakers offered up next-level advice for leveraging emerging technologies and staying ahead of the competition. If you missed the conference live, we’re happy to share that the MozCon 2023 video bundle is now available for your viewin...

Discover key statistics on Google's Search Generative Experience and their impact on SEO, ads, and user experience. Dive into the latest trends shaping the search landscape in this insightful Whiteboard Friday with Tom Capper. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday, Moz fans. I'm here today to share with you some quick stats, four quick stats about Google's search generative experiences. So in case you've not heard of those before or not seen these before, this is a new kind of search result, a new kind of SERP feature, I suppose that Google started testing earlier this year. Currently, this is not generally rolled out. You can only see this if you are opted in, in Google Labs. You are logged in, you're using Chrome and you have a US IP address, although VPNs do work. So this is maybe a bit of a hint about a direction that Google might be considering. Maybe not. I might publish...

This article contains some ableist phrases that are debunked and combatted throughout the piece. They have been included to highlight better alternatives. Accessibility should be one of the top priorities for your website in 2024 Disabled people and those with accessibility needs make up a considerable percentage of our clients and customers — but, even if they didn’t, we should care about the end-user experience of those who interact with our products, services, and content. As an SEO professional who has been advocating for accessibility for years, I’ve heard and seen it all when it comes to excuses for not implementing accessibility best practices to a website. “How much is this going to cost me?” “Just focus on SEO, nothing else will benefit my business.” “Why would I do this work when it only affects a small number of people?” “We don’t want blind people buying our products.” I wish I were exaggerating, especially about the last one. Don’t be like them. Providing an inacce...