Go from basic to a more advanced content strategy with Azeem in this Whiteboard Friday episode. Diversify your content strategy by creating the right content for your audience at the right time. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, everyone. My name is Azeem. I'm the host of the "Azeem Digital Asks" podcast, and I'm here to show you a very brief whistle-stop tour of how you can diversify your content strategy on this Whiteboard Friday. 3 examples of where marketers get measurement wrong So I'm going to start off and make a very bold statement as a bald man and say that I think that we, as marketers, get measurement wrong, and I'm going to give you three examples here. So if you are measuring brand awareness, for example, there are a number of things that you can measure, such as downloads, traffic, referrals, mentions. If you look at engagement as a key KPI, you'll be looking...

Google Analytics 4 is the latest version of Google Analytics, also known as GA4, and replaces the previous UA, or Universal Analytics version. GA4 uses machine learning technology to help analytics users understand customer behavior across multiple devices and platforms. It provides more granular data about user engagement and includes features such as event tracking, cross-device tracking, and funnel analysis. With the GA4 migration underway, the time has come for all of us to embrace change, and don’t forget, you only have until July 1, 2023, before the switch to GA4 is permanent. In this Daily SEO Fix edition, we’ll take you through an introduction to GA4, along with how GA4 is integrated into the Moz Pro tool. Introducing GA4 In this video, I’ll take you through an introduction to GA4, explaining the main differences as compared to UA so you can better understand why and how you should be using GA4. How to Connect GA4 to Moz Pro In this video, you’ll discover how to con...

Greetings, local business owners and marketers! I know I’m not alone in bidding a fond farewell to Local U’s fantastic Last Week in Local Series . It just got a bit harder to keep up with local SEO news due to this departure, but hang in there. This quarterly installment here at Moz will keep you up-to-date with the most important local search developments of the past three months. Let’s dive right into this summery swimming pool of changes and opportunities! 1. A first peek at local search in Google’s SGE I was graciously invited to access Google Search Labs , and you can read my live-tweeted thread on my first look at Google’s test of their new Search Generative Experience . My first takeaways include: A thumbs up on local searches, including a 5-pack of results but a thumbs down that the SGE pack does not click to anything else. No Local Finder for more results, meaning if your first five options are unhelpful, not to your liking, or even spam, you have to ask another questi...

It’s hard to believe that this year's MozCon is less than two months away, and we couldn't be more excited to dive into the future of search from our brand new venue, the Seattle Convention Center’s Summit building. On August 7 and 8, join Roger Mozbot at MozCon for insights and tactical presentations from industry leaders, plus the opportunity to connect and network with fellow attendees! Tickets are already 90% sold out, but there’s still a little bit of time to snag your spot before they’re gone. Night Owl pricing is on until June 30, and tickets are just $999 for Moz subscribers. Can’t make the in-person event? Grab yourself a Livestream pass + video bundle for $449 or just the Livestream pass as a standalone for $199. Save my spot at MozCon! We previously shared our Speaker lineup sneak peek in December, the Initial Agenda drop in April, and our Community Speaker reveal in May, but today, we’re ready to share the full and complete Final Agenda*. With our speakers pu...

Learn all about how to create kick-ass local landing pages in this Whiteboard Friday with Amanda Jordan. Discover the most popular features and get to know the dos and don'ts when creating local landing pages. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, I'm Amanda Jordan at RicketyRoo, and today I'm going to be talking about how to create kickass local landing pages. I talked about this topic at MozCon in 2022. I did some research on the top 50 pages in the U.S. and home services businesses that ranked on the first page, and then I reviewed those pages and analyzed the features that they were using on those pages to determine what makes a winning location landing page. Most popular features of local landing pages So the most popular features are listed here. Sixty-one percent of the home services businesses that ranked on the first page had reviews on their location landing pages. I think that's p...

MozCon 2023 is fast approaching (taking place August 7 & 8), and we here at Moz are so excited to see all the IRL and virtual attendees! As the event draws closer, we think it’s a great time to remind folks of everything you can do while visiting the Emerald City. Nestled up in the corner of Washington state, surrounded by forests, mountains, and the Puget Sound , Seattle is the largest city in the Pacific Northwest (PNW). It is home to industry giants like Amazon, Microsoft, Starbucks, and Boeing and is the birthplace of Grunge music (think Nirvana, Soundgarden, and Pearl Jam — all from Seattle). Whether you’re traveling from near or far, we’ve compiled a list of some of the amazingly fun, educational, and sometimes weird activities around the city. And if you haven’t bought your tickets yet, don’t worry! It’s not too late. Head on over to the MozCon hub to explore purchase options. Night Owl savings are available through June 30! For the sightseers If this is your first tim...

Informational SEO content, by itself, only drives traffic. It’s the ideas you put inside that determine whether it’ll drive anything else besides that (say, conversions, revenue, etc.). But unless you’re a media outlet where the goal is to get views and clicks for ads, you don’t just want traffic. You want your content to persuade your readers to do something — whether it's to sign up for a product trial, buy your product, or contact you for a consultation. That's where points of view (POVs) come in. We’ll go into more detail about how POVs help your informational content drive sales, but first, let’s define what they mean and see an example. Note: informational content is simply content you create to inform your readers about something. It doesn’t necessarily contain an opinion, call to action, or a sales pitch, just helpful information about a certain topic or object. What’s a POV? And what does it look like? As the term implies, a POV is your unique perspective or vi...