There's no question that AI has already started to have a meaningful impact on organizations that create content every single day.  "The wonderful world of AI is changing rapidly. ChatGPT4 is driving even more improvements in the output from the technology and the space continues to take off," says today's host, Ross Simmonds. "The best piece of advice that I can give anyone looking to use AI in their marketing workflows today is to take the time to plan and create a culture where embracing the evolution is not only embraced but also celebrated. The future is here." - Note from the host, Ross Simmonds. In this video, Ross shares how our workflows, processes, and content creation will positively evolve thanks to AI. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz friends. So are robots coming for your job? That is the question that a lot of marketers and creators are asking themse...

Online reputation management can be daunting – but advantageous – for brands or individuals that are seeing their search engine displays implicated by third-party content, and want to take the reins. When the media controls the narrative, it can lead to untrue perceptions and a more biased sentiment down the line.  At Go Fish Digital , our team works closely with our clients to understand the sensitive issue they’re facing so we can meet their goals and rectify their online reputations. The situation We would not perform reputation management services for any company that was a scam or has participated in fraudulent or misleading activities. Prior to taking on a client, we fully research the business and ensure we are 100% comfortable in helping them with their problem. When big brands come to us communicating their search results complications, our team thoroughly reviews the situation before we decide to take it on. Our vetting process includes doing due diligence on each cl...

Not to state the obvious, but as marketers, part of our job is to create content. Whether it’s in the form of blog posts, landing pages, social media posts, emails, newsletters, and so on - there’s no way to get around it. It is a critical component of our job. And sometimes, it can be challenging to come up with new ideas or ways to iterate on old ones. With the world consuming content at lightning speed, it is becoming even more difficult to keep up with the expectation of turning out fresh content. We’ve recently published some excellent pieces on the Moz Blog all about content distribution and strategy, including the Whiteboard Fridays “ How to Maximize Content ” and “ A Content Engine that Drives Revenue ” (both from Ross Simmonds). And, as I’m sure I don’t have to tell you, content ideation and inspiration can come from anywhere. But what if I told you that you can also use the Moz tools to mine for content ideas? Let’s dig into different ways to use the Moz tools to supplement ...

Large Language Models have taken the world by storm in recent months. In today’s episode, Tom goes over some of the new threats to Google from recent advances in machine learning models like ChatGPT, and how Google might react to those threats. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday, Moz fans. Today I want to talk about some of the threats posed to Google by recent advances in large language models and natural language processing and chatbots and this kind of thing. I want to talk about how Google might react to some of these threats because that's obviously going to affect us, whatever happens, as SEOs. Now the lens that I want to look at this through is think about some of the different kinds of query that we currently use Google for. Really it's kind of an artifact of Google's dominance in the last decade or two that we use Google as the go-to tool for such a varied set of uses. So ...

Starting as the SEO Director role at Moz has been a bit daunting. As a search engine marketer, how can I add value to an organization that has been a thought leader in the search marketing space and built industry-defining SEO tools for over a decade? When taking on a new role or client — from local businesses to niche online retailers to enterprise-level Fortune 500 companies — the first thing I do is put together a new SEO strategy and organic search measurement plan. I lead this process with data, which highlights opportunities for improvement and instantiates goals to rally your organization around common objectives. Even with Moz being the team of data-driven SEO rockstars it is, strategy is still where I began my new role, And today, I’ll share the process. What is an SEO strategy? An SEO strategy aims to improve a website’s visibility in search engines such as Google and Bing. An SEO action plan, on the other hand, typically involves a combination of on-page optimization, tec...

Tracking keyword rankings is an essential part of any SEO strategy and helps inform how changes you’ve made to your site have made an impact. No matter how many keywords you’re tracking it can be incredibly helpful to segment your data in various ways to monitor and compare groups of keywords. Within Moz Pro you have the ability to label keywords any way you like so you’re able to do just that. In this edition of the Daily SEO Fix, we’ll look at how you can apply labels to keywords in your Moz Pro Campaign along with different ways to segment your data and how to create reports for different keyword clusters. How to Label Keywords in Moz Pro Before we can segment our keyword rankings data to compare metrics we have to properly label our keywords. In this video, Emilie will walk through how to add labels to your keywords in a Moz Pro Campaign. How to Use Filters in Moz Pro Once your keywords are labeled, you can filter and sort to compare metrics and rankings over time...

Any time you have to present your SEO work to other departments or executives, you're going to have different groups of stakeholders with different interests, so you need to approach them differently. To help you, Bethan walks you through her top five tips for sharing your work with the C-suite. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. So my name is Bethan Vincent, and I'm the Managing Partner at Open Velocity and I'm here to talk to you about how to deliver better presentations to executive stakeholders.  1. Set the groundwork So we're going to start off with a tip that kind of occurs pre-presentation, and essentially it's setting the groundwork to understand your stakeholders. In any situation, you're going to have different groups of stakeholders with different needs and different stakes, and you want to approach them slightly differently. So I love a magic quadrant. So here we...

The big event is just about four months out and we're excited to give you a preview of what you can expect to hear on stage this August! From fresh faces joining us for the first time to fan favorites making a return appearance, our speaker lineup this year is 🔥. Topics range from AI & future-proofing your strategies, technical SEO, content marketing,, and way more — all with an emphasis on practitioners sharing tactical advice and real-world stories of how they’ve moved the needle (and how you can, too). Once again, you’ve got two incredible ways to join us for Mozcon, a fully immersive in-person experience in Seattle, or through our livestream only passes which will be broadcast live from the Seattle stage. Can’t join us in person or for the livestream? We’ve got you covered with an option to pre-purchase access to the post-event video recording bundle so you can catch the sessions when your schedule permits. Grab your MozCon ticket today and get ready for the Future of S...