We published 156 posts on the Moz Blog this year, and as is tradition, it's time to look back at the most popular ones! You’ll find blogs on new findings in social media search, tips for e-commerce SEO, trends in technical and local SEO, and so much more. Have a safe and happy new year, Moz friends! See you in 2023. *The top 25 written posts published between January 1 - December 26, 2022, in order by pageviews generated during that timeframe. 1. How to Win Potential Consumers with Customer Journey Mapping on Google By Christopher Hofman Laursen | April 20, 2022 If your website is like most others, there is likely a mismatch between the content you provide, and what your prospective customers search for on Google. This article is about understanding those potential customers and their conversation with Google by using the customer journey mapping method to provide them with the best content. 2. TikTok SEO: Understanding the TikTok Algorithm By Lidia Infante | October 26, 20...

We had an amazing year of Whiteboard Friday episodes, ranging in topics from link building to content engines to even, basketball? In case you missed them, here are the top 10 episodes from the year! 1. Estimating Search Opportunity with Robin Lord Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to prove the potential value of your work to others. In this episode, Robin walks you through a good strategy for this all-important estimative work. 2. Advanced On-Page SEO Optimizations with Chris Long Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. But how can you take your on-page optimizations to the next level and get beyond some of those basic tactics? In this Whiteboard Friday, Chris Long shows you how. 3. Moneyball is the Future of SEO with Will Critch...

Almost every search we make via Google includes some degree of localization . So, how can we keep an eye on our site’s performance within local markets to ensure we’re continuing to show up in relevant searches?  In this edition of the Daily SEO Fix, we’ll look at how the Moz suite of tools can help you monitor how your site is performing in local markets. Tracking Market-Based Rankings The first step in monitoring local market performance is tracking keyword rankings locally. Within Moz Pro you can track market-based rankings by city name or postal code. In this video, Emilie will walk through two ways to add locally tracked keywords to your Moz Pro Campaign. Preview Localized SERPs When actively monitoring a site’s performance in search results, it can be helpful to view the SERP itself to see how many of your pages are ranking, where they are ranking, and how this compares to your competitors’ performance. In this video, Emilie will illustrate how to use the ...

Have you ever wondered how Moz employees learn internally? Well, here’s your chance to get a sneak peek into never seen before, internal webinar footage with Tom Capper! Learning is important at Moz, and the sharing of information amongst employees is crucial in making sure we stay true to our core values. Knowledge sharing allows us to stay transparent, work together more easily, find better ways of doing things, and create even better tools and experiences for our customers. Tom started these sessions when everyone was working remotely in 2020. It allowed us to come together again in a special, collaborative way. So, today, we give to you all the gift of learning! In this exclusive webinar, Tom Capper takes us through the crucial topic of PageRank. Video Transcription This is actually a topic that I used to put poor, innocent, new recruits through, particularly if they came from a non-marketing background. Even though this is considered by a lot people to be an advanced top...

12 Local Search Developments You Need to Know About from Q4 2022 Hard to believe but neither Q1 , nor Q2 , nor Q3 can equal Q4 for the activity we’ve seen in local search, and the quarter isn’t even quite over yet! For all I know, Google could celebrate New Year’s Eve by renaming Google Business Profiles “Google Plus Places My Business Profiles Merchant Experience Listings” and we would just have to roll with that, too. There has been so much going on, it’s small wonder if you haven’t caught every development, but here’s a list of some of the most interesting ones you should be aware of as we look towards 2023. We’ve got one new interface, two awful bugs, three new GBP features, four review developments, several guideline updates … all that’s missing is the partridge in the pear tree! The new merchant experience breaks upon us like a thunderclap Watch this space for a vast post from me on the NMX in the next few weeks, but for now, you need to know that the editing via the old ...

In our last episode of 2022, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, my name is Crystal Carter. Welcome to my Whiteboard Friday. I am the Head of SEO Communications at Wix, and today I'm going to talk to you about featured snippets. Specifically, I'm going to talk to you about how you can get featured snippets for existing content. Now, before I get into that, I'd like to talk to you about why we should be thinking about featured snippets for existing content, and that's because featured snippets show up in lots of different parts of the SERP. So they give you lots of good value for organic reach. If you're not sure what a featured snippet is, if you Google something like, "what is a f...

Image credit: Mitchell Joyce Today, we’ll be learning more about customer preferences by age group surrounding local business reviews, taking a deeper dive into some of the data from The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report . In our initial report, we covered the leading characteristics of customers as a whole, but here, we’ll surface some intriguing differences that appeared when we segmented survey responses by age. I want to preface this by stating that age discrimination of every kind is unacceptable. I’m not a fan of the fight over crumbs that underlies divisive and disrespectful slogans involving “okays” and “boomers” or “millennials” and “avocado toast”. Particularly in the US, these types of groupings only serve to divide and dishonor friends, family, and neighbors. Instead, let’s look with respect at the preferences of local business customers when it comes to reading and writing reviews so that we can operate and market local brands ...