Storytelling with data is a crucial part of any content marketer’s toolbox. Whether you are using data visualization to illustrate a point you’re trying to make, or you want to showcase data from an analysis your team has done, proper data design is key to creating effective visuals that everyone is happy with. Charts and infographics can be pretty, but if they aren’t also properly breaking down data in a way that makes an impact on the audience, they are likely not worth the time and effort. Below, we discuss how storytelling ties into data visualization, and what tools can help you bring more data into your content. We also recently updated our Learn Center article about storytelling with data , to highlight how data transforms our content and legitimizes the points we're trying to make, no matter the topic. Be sure to check it out for even more insights! How does storytelling tie into data visualization? Visualization is the act of taking data and breaking it down in a visual

According to Sprout Social’s survey , 85% of companies rely on social data as a primary source of business insights. And with almost 4.6 million people on social media networks, they are a crucial part of your growth strategy. It’s no longer news that there’s fierce brand competition — in every industry — roaming the web. So, how do you outcompete your brand competitors and grow your business on social media? By doing social media competitor analysis . When you learn your competitors’ moves, you find ways to reinforce your brand strengths, improve on your shortcomings, and take advantage of opportunities. In this guide, we’ll go over what social media competitor analysis means, its benefits, the steps to take when performing this analysis, and a list of the tools you need. What is social media competitor analysis? Social media competitor analysis is the process of evaluating your competitors on social media to find opportunities and build strategies for brand growth. Performing th

Back in March, Google announced that the current version of Google Analytics Universal (commonly known as Universal Analytics) will be deprecated as of July 1, 2023, in favor of the new version, GA4. As a part of this transition, Google will be dropping support and tracking for Universal Analytics (UA), which has been the standard reporting tool for millions of websites since 2012. According to Google , historic data from Universal Analytics will be accessible for " at least six months" after the July 2023 retirement date. Keeping it ambiguous, Google adds: "In the coming months, we'll provide a future date for when existing Universal Analytics properties will no longer be available. After this future date, you'll no longer be able to see your Universal Analytics reports in the Analytics interface or access your Universal Analytics data via the API." While 2023 may seem like ample time to prepare for this transition, the truth is you need to check a few

It would be hard to overstate the value of the education offered at MozCon. From the impressive accreditation of seasoned speakers to the novel thinking of newcomers, MozCon 2022’s presenters delivered a level of actionable advice and inspiration that resoundingly reaffirmed why this event is one of the best-loved in the SEO world. As a local SEO, it’s my practice to attend the livestream with ears pricked to catch any takeaway that could be useful to local businesses and their marketers. Local was the core focus of a few presentations, but while the majority of MozCon talks are not local-specific, nearly all of them featured applicable expert advice that we can turn to our advantage. Today, I’ll provide my personal rundown of the best tips I gleaned for local businesses from MozCon 2022, I highly recommend pre-purchasing the video bundle to go beyond my recap to a detailed understanding of how to excel in your marketing. 1. Let’s really talk about landing pages The SEO industry h

For many of us, there is no greater feeling than winning a new client. It might help you to grow your team, earn yourself a bonus, or achieve a promotion. All of which are great motivators and things to celebrate. But for me, the reason why winning new business is so enjoyable, is because you’ve just earned the trust of someone else. You’ve connected with them. They’ve bought into your ideas, and now they’re relying on you to help them grow their business. If you’re anything like me, you’ll be excited to get started. You’ll have poured your heart and soul into winning the new account. And you can now get to work putting into practice all the things you presented so well in the pitch. For content writers, this might start with an in-depth keyword research piece. Taking your initial pitch data and expanding on it to form a content strategy. But before you start, have you thought about inviting your new client to a working session to help with your keyword research? It’s the kind of

Spongebob and Patrick. Batman and Robin. Tom and Jerry. These iconic dynamic duos simply wouldn’t be the same by themselves, and you can think of SEO and PPC in the same way. You may be thinking, “But, I always thought I needed to spend my money on one or the other!” Well, friend, I’m here to let you in on a little secret: These two, when paired together, provide you with a digital marketing double whammy. A marketing strategy based only on SEO or PPC is truly “putting your eggs in one basket”. Any business that doesn’t diversify the way they get customers isn’t realizing its full potential. Both SEO and PPC are used for a common goal — search engine marketing (SEM) — and neither would survive without targeted keywords. Since both strategies have user intent and search demand in mind, you can: Create an organic and paid strategy that surpasses your competitors and uses an optimized budget. Maximize efficient content production that can be used both for SEO and PPC. Expand