Hold on to your bucket hats, this year's MozCon is right around the corner, and we couldn't be more excited to be back in-person in Seattle! On July 11th, 12th, and 13th, join Ranger Roger at camp MozCon for insights and tactical presentations from industry leaders, plus the opportunity to connect and network with fellow attendees! And since we know budgets are tighter than ever, we’re extending our early bird pricing through June 30! Tickets are just $1,099 for Moz subscribers. Can’t make the in-person event? Grab yourself a Livestream pass for $449. Both options include access to the professionally produced video bundle (a $300 value!), providing incredible marketing thought leadership at an unheard-of price: Save my spot at MozCon! We’ve been hinting at the lineup of talks with our Initial Agenda drop in April and our Community Speaker reveal and today, we’re ready to share the full and complete Final Agenda. With the schedule set and our speakers putting the final polis...

SEO testing expert Emily Potter joins us once again to wrap up this season of Whiteboard Friday! Today, she takes you through a few tests that generated unexpected results for her team at SearchPilot, and what those results mean for SEO strategy. Enjoy, and stay tuned for the next season of Whiteboard Friday episodes, expected later this summer! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. I'm Emily Potter. I'm Head of Customer Success at SearchPilot . If you haven't heard of us before, we're an SEO A/B testing platform. We run large-scale SEO tests on enterprise websites. So that's websites in industries like travel, e-commerce, or listing websites, anything that has lots of traffic and lots of templated pages. Today I'm here to share with you five of our most surprising test results that we've run at SearchPilot. Part of a successful SEO testing program is getting used ...

Let’s move back in time to your third grade English class — lesson of the day: synonyms . Synonyms (not to be confused with cinnamon) are words that have a similar or the same meaning as another word. But, you already know this. What you might not know is how synonyms help you build use case awareness . It all comes down to talking about your product in multiple ways, all of which are useful to your target audience. By expanding the ways you talk about your product, you attract more users, which in return scales your SEO strategy by giving you more relevant keywords to rank for (ideally even with high purchase intent – yes please!) In fact, by finding and targeting product synonyms, you can even tap into a new unique selling point for your target market. Let’s find out product-led SEO with synonyms can slingshot your growth forward. What is the value of synonyms for SEO? First off, using synonyms is a common SEO best practice recommended by Google . SEO guru and webmaster trend...

Satisfying search intent is a critical component of our daily SEO work. But if you're not thinking ahead to what a searcher might look for  after that initial query is answered, you could be missing out. In today's Whiteboard Friday, Ola tells you what "next search intent" is, why it's important, and how to optimize for it.  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. I'm Ola King. I'm a user researcher here at Moz, and I'm excited to join you today for another edition of Whiteboard Friday. Today I'll be talking to you about the next search intent. In a previous Whiteboard Friday, I mentioned the three bosses of SEO , and one of the factors that I mentioned affecting SEO are the search intents behind each and every search. So everyone performing a search on a search engine is looking for something, and the search intent is the purpose behind that search. As an SE...

Last year, the team at Homeday — one of the leading property tech companies in Germany — made the decision to migrate to a new content management system (CMS). The goals of the migration were, among other things, increased page speed and creating a state-of-the-art, future-proof website with all the necessary features. One of the main motivators for the migration was to enable content editors to work more freely in creating pages without the help of developers.  After evaluating several CMS options, we decided on Contentful for its modern technology stack, with a superior experience for both editors and developers. From a technical viewpoint, Contentful, as a headless CMS, allows us to choose which rendering strategy we want to use.  We’re currently carrying out the migration in several stages, or waves, to reduce the risk of problems that have a large-scale negative impact. During the first wave, we encountered an issue with our cookie consent, which led to a visibility los...

Inclusivity is an important consideration for every business owner and content creator, and should be at the heart of your ongoing design efforts — not something you look at after a website or piece of content goes live. Before we get to specific tips on creating this inclusive content, let’s go over key definitions and concepts. What is inclusivity? Inclusivity is about recognizing diversity. It ensures everyone can participate to the greatest possible extent. Other names for inclusivity include universal design and design for all. Inclusivity addresses a wide range of issues, including: Accessibility for people with disabilities Access to and quality of internet connectivity, computer hardware, and computer software Computer literacy and skills Economic circumstances Education Geographic location Culture Age (older and younger people) Language Understanding Usability, Accessibility, and Inclusivity Usability According to the World Wide Web Consor...

SEOs have powerful metrics at their disposal to measure the success of their strategies, such as Domain Authority (DA) and Page Authority (PA). But how best to use them? In today's Whiteboard Friday, Tom shows you how to think about these metrics as part of a holistic approach to your link building analysis.  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday, Moz fans, and today's Whiteboard Friday is about measuring link building. So obviously this is a very big and very old topic in the SEO space, and it's one that Moz, as a company, is heavily invested in, right? Like Domain Authority and Page Authority are two very popular products of ours, which are commonly used for this exact purpose. Now this isn't going to be advertorial, though. I could stand here and just say obviously these are the best metrics in the world and that kind of thing. That's not what I'm here to do. I'm h...