Whether you're just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you! With over a decade of experience in the SEO space, Moz’s head of content, Jo Cameron, dives into her own learning journey and talks through everything from understanding your resources and your budget to strategies to keep you on track in real-world projects. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello, everyone, and welcome to this edition of Whiteboard Friday. I wanted to talk you through a topic that is close to my heart, which is how to learn SEO. I'm Jo. I'm the head of content here at Moz, and I feel like I've been learning SEO for the better part of a decade. So I feel like I can speak from experience, although I do know that everyone's methods for learning new information, whatever it is, is different. To get started,...

We’re just about three months out from the big event (can you believe it?)! Today, we’re excited to give you a preview of everything our speakers have in store when they take to the stage this year. With a healthy mix of fresh faces joining us for the first time and fan favorites making a return appearance, our speaker lineup this year is bound to make waves. While a few details are still being pulled together, topics range from technical SEO, content marketing, and local search to link building, machine learning, and way more — all with an emphasis on practitioners sharing tactical advice and real-world stories of how they’ve moved the needle (and how you can, too). And in case you hadn’t heard, you’ve got two incredible ways to join us this year, a fully immersive in-person experience in Seattle, or through our livestream only pass which will be broadcast live from the Seattle stage. Can’t join us in person or for the livestream? We’ve got you covered with an option to pre-purchase...

I once compared keyword research to an avalanche – it’s loud, exciting, and you’re likely to end up buried alive. Over the years, as I’ve tested new product ideas (even with enterprise SEOs), I’ve found that people don’t really want all the data. They want the right data. I’m thrilled to announce Moz’s Competitive Research Suite , built from the ground up to drive targeted data and actionable insights about your competitors, your competitive keyword gap, and your content gap. Instead of telling you, though, let us show you. Your keyword gap, reinvented I recently bought some sunglasses from Goodr. Let’s pretend I’m analyzing their competitive SEO landscape, and I’ve picked three targeted competitors in the online sunglasses market that specialize in active customers and sports sunglasses. I’d first enter the sites in the mini-wizard: You can choose your market and either Domain or Subdomain for the target site and each competitor. After some summary statistics about the sites, yo...

Emily Potter, Head of Customer Success at SearchPilot, is an SEO A/B testing expert. Today, she returns as a Whiteboard Friday host to share with you the first three SEO tests you should run to kick-start your SEO testing program. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz. I'm Emily Potter. I'm Head of Customer Success at SearchPilot . If you haven't heard of us before, SearchPilot is an A/B testing software that was built specifically for the SEO industry. We run large-scale SEO tests on enterprise websites. Today I'm here to share with you the first three SEO tests ]that you should run to kick-start your SEO testing program. But before we get into that, there are some foundations that we need to cover first. That's how to write a strong SEO hypothesis and then how to prioritize your SEO tests. Writing a strong hypothesis Starting with your hypothesis, you might not think of it th...

If your website is like most others, there is likely a mismatch between the content you provide, and what your prospective customers search for on Google. This article is about understanding your potential customers and their conversation with Google by using the customer journey mapping method to provide them with the best content. The idea came to me when watching internal user experience teams at our agency, and I hope it will inspire you as an SEO to leave your spreadsheets for a moment and start working with sticky notes (yeah, sticky notes). Later in the article, as an example of the method, I will show you how a Danish insurance firm managed to come out of nowhere and dominate the conversation for a strategically important insurance product. I have built +100 customer journey maps over the last year, so I am excited to share my knowledge with you. I will come back to this later, but let's get a few definitions in place first: What is a customer journey? The custome...

If you sell software, marketing services, or other goods to local business owners, it’s time to reconsider offering Amazon gift cards as incentives. According to ILSR’s 2022 survey of independent business owners : 65% of your customer base views Amazon’s market dominance as a challenge to the existence of their business 70% want the government to either break up or regulate Amazon When budget is allocated to increase sign-ups or improve retention with a douceur, we want recipients to feel intrigued, recognized, engaged, welcomed, and understood. It turns out there are much better ways to sweeten a deal than sending a gift card with a logo on it that stands for a threat to the livelihood of the community we want to serve. Quotes from survey participants indicate how hard they are struggling, and how forgotten they can feel: “Hard to understand how the growth and survival of small businesses has taken such a back seat in both political parties over the years.” “Make Ama...

Whiteboard Friday is back for another season of SEO tips, tricks, and insights!  First up, Dr. Pete takes you through some of the new data we've collected on the ways in which Google rewrites title tags. In addition, he shares three titling patterns to avoid if you don’t want them rewritten. Enjoy!  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, everybody. Welcome to another edition of Whiteboard Friday. I'm Dr. Pete, the marketing scientist for Moz, and I want to talk to you today about title rewrites . The new version, Google made a bunch of changes in the last 6 or 7 months, and the shortest answer is we don't like them. But as with many things with Google, us not liking them doesn't really change much.  So I want to talk today a bit about what we've seen in the last six months, some new data that we collected , if things are different or the same, and some of the scenarios where maybe ...