You’ve spent months crafting the “perfect” brand message, focus-grouping it to core demographics and psychographics, and lovingly/hatingly crafting hundreds of page titles. You wake up, grab your coffee, and fire up Google to admire your handiwork, only to see this: For reference, here’s the original <title> tag: You may be feeling confused and more than a little frustrated after Google’s recent title rewrite update, but why is Google rewriting title,s and what can we learn from it? I explored over 50,000 <title> tags to find out. Title rewrites by the numbers All of the data was collected from the MozCast 10,000-keyword tracking set on August 25, 2021, and compared to original title tags collected using Screaming Frog (we only attempted one collection, since these were third-party sites). Here’s a brief rundown: 85,340 page-one results 71,603 unique URLs 57,832 <title> tags 33,733 rewrites You might be doing the math right now, realizing that...

Is life about to throw you into the deep end of the local SEO pool? Maybe you’ve just opened your business or have slowly realized that your existing business isn’t showing up very well on the Internet. Maybe you just got a new job at a local business that’s struggling because no one on staff has a background in online marketing and the boss is looking to you. Maybe you’re trying to learn new skills to become a stronger candidate for a digital marketing agency job opening. Splish splash, hang on! I’ve got water wings for you in this column, answering seven of the most common questions Google receives from folks like you searching the Internet for an introductory understanding of what this thing called “local SEO” means, who needs it, how it works, how to study it to benefit a business you need to market, and more! Instead of expecting you to tread midstream as though you magically already know all these things, we’ll wade in together gently before we start swimming anywhere near the...

Obility's Austin Peachey joins us once again to discuss conversion rate optimization (CRO) — specifically for B2B companies.  B2B SEOs know that, compared to B2C businesses, the sales cycle in B2B means multiple visits from potential customers before they make their final purchase. To help you encourage conversion, Austin covers four areas for optimization. Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hey there, Moz fans, and welcome to another edition of Whiteboard Friday. I'm Austin Peachey, an SEO manager at Obility, a B2B-focused digital marketing agency based in Portland, Oregon. Today, I'd like to talk to you about conversion rate optimization, specifically optimizing sites for B2B organizations. When compared to the offerings of a typical B2C business, the sales cycle in B2B means that users will be visiting your site multiple times throughout their sales cycle before making a final purchase, and it'...

Note: This guide was co-authored by Caitlin Boroden and Kristi Barrow. The largest players in website analytics are Adobe Analytics and Google Analytics (GA), and for many SEOs, GA is typically their first foray into the world of analytics.  While there are plenty of guides to self-learn GA, there is noticeably less documentation for Adobe Analytics. In this new guide, we’ll cover the basics of Adobe Analytics for SEO, guide you through creating a simple dashboard, and help you ensure your Adobe Analytics implementation is set up correctly for your business needs. Then, we’ll show you how to add a few new and exciting elements to your SEO dashboard. What is Adobe Analytics and why is it important for SEO? On a basic level, Adobe Analytics functions just like Google Analytics. They both allow you to monitor website traffic across channels, track conversions, and understand customer behavior. However, Adobe Analytics has many advanced features that allow you to ...