Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. This means tighter integration with other disciplines, or at the very least, acknowledgment that link building isn’t a siloed activity or dark art like it used to be. In this post, I’d like to propose how we should think about link building and share some ways to make it more sustainable, efficient, and effective. The problem with campaigns I want to start by being super clear on something, and I make no apologies for reiterating this throughout this post: Link building campaigns aren’t a bad thing. My core point is that they should be ...

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. In this topic, I want to dive a little bit deeper into the data and share insights about how the source of your content can be just as important in determining how your content will perform. In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab It’s important to note that there are countless other data sources that we use for content campaigns every day at Fractl that are not mentioned in this article. In this analysis, each category has at least 20 campaigns, ...

Posted by BritneyMuller Link building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots. In this episode of Whiteboard Friday, Britney Muller kicks off a series on modern link building (including the sage advice: let people choose their own anchor text!) Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are going to be looking at the easiest ways for you to get backlinks to your website. None of these involve content creation whatsoever. Really excited to dive into this. It will be part of a larger "Link Building in 2020 Series and Beyond." So really excited to dive into some of the easiest things that you can do today to enhance your backlink profile. Let's take a look. No-brainer link building ☑ Unlinked brand, product, name, etc. mentions T...

Posted by MiriamEllis What a juggling feat your SEO agency pulls off every day! On your best days, you’re keeping: Team members and clients All the moving marketing parts ...in constant, useful motion. On your worst days, though, mistakes happen when: Communication breaks down Standard procedures aren’t understood company-wide People feel rushed No local SEO agency or in-house SEO wants to waste time and resources on a scenario like building a GMB listing for a business model that’s ineligible, pushing out incorrect NAP because it wasn’t vetted by the right department, or having to contact a client multiple times because the onboarding process wasn’t thorough enough to get all the information needed in a single step. Maybe worse yet, giving the wrong advice to a client is embarrassing and undermines retention. Nobody’s perfect, and the best SEOs will drop a few balls here and there, but it helps build confidence to know you have the answers to marketing FAQs at your finger...

Posted by cheryldraper We're just about a month out from this year's MozCon and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel. Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129 ...

Posted by MiriamEllis   Image credit: Robert Couse-Baker Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I’m dedicating today’s column to the manager of a nearby Sprouts grocery store who personally drove my order to my door when an Instacart driver just couldn’t get the job done. If your business or clients are weighing whether to fulfill delivery in-house or partner with a third party, my small experience is an apt footnote to the huge, emergent debate over last-mile fulfillment options. I’d searched all over town for scarce potatoes, finally arranging by phone with the local Sprouts market to hold their last two bags for me one morning, and texting the Instacart driver about where the spuds were being held. Next: For whatever reason, the driver chose not to retrieve them, claiming the manager told them there was nothing being held for me. Not knowing whom t...

Posted by Cyrus-Shepard Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday, coming to you from my home where I am wearing a tuxedo, wearing a tuxedo in hope that it exudes a little bit of expertise, perhaps authority, maybe even trust. Yes, today we are talking about Google E-A-T, expertise, authority, trust, specifically asking the question, "Is Google E-A-T actually a ranking factor?"  Now surprisingly this is a controvers...